Kicking off proceedings with a beach-bound hero film, the Spotify campaign zeroes in on the unique personality traits, quirks and expressions found within the Spotify community by giving life to one hypothetical listener with a penchant for SZA, Lil Nas X and Harry Styles.īuilding buzz in anticipation of Spotify’s end of year Wrapped initiative, which hands listeners a personalized record of their listening habits as well as customary lists of what topped the charts as a whole, the current campaign focuses more on the state of mind, behaviors and settings that contribute toward making each person’s listening experience unique.
Spotify’s data-driven creative comes complete with an in-app experience, personalized playlists and supporting marketing in 22 markets across TV, social, digital and out-of-home.
Spotify is placing you center stage of a tailored brand campaign to show that it’s not just what you listen to, but how you listen that matters.ĭemonstrating that each of its 356 million listeners is unique, Spotify is using its global ‘Only You’ messaging to show that with over 70m songs and 2.6m podcasts to choose from, your listening habits are as distinctive as your fingerprints.
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